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Intellectual Property

Trademarks and Advertising

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We have the experience to help you obtain and enforce your rights.

Godfrey & Kahn's attorneys advise clients in a wide variety of matters relating to trademarks and advertising, ranging from trademark clearance searching to analysis of advertisements and entire campaigns to setting up promotional contests and sweepstakes.

We counsel clients on the selection of brand names and the design of non-infringing products. We have also created sophisticated protection schemes for advertising campaigns, product designs and trade dress.

The selection, adoption, use and enforcement of brand names can be time-consuming, expensive and fraught with unseen risks. If a new brand name is not properly cleared for use and registration, infringement claims and lost goodwill can follow. Similarly, the failure to properly use a brand name and enforce its rights can lead to a loss of exclusivity, tarnishment and reverse confusion.

At Godfrey & Kahn, we have the experience to help you obtain and enforce your rights for new and existing brand names. We'll guide you through the trademark registration process and enforce your rights when competitors infringe upon those rights. We also have the knowledge and skill to negotiate sophisticated trademark license agreements whether you are licensing out your rights or licensing in rights from others.

Advertising generally entails the use of content and trademarks. Pictures, descriptions and layout form the content, while trademarks identify the product or services advertised. Ascertaining the propriety of the creation and dissemination of advertisements often involves the intersection of multiple areas of intellectual property, including trademark, copyright and unfair competition law. Such analysis can also include an assessment of rights of privacy and publicity.

Our team has extensive experience in trademark opposition and cancellation proceedings, and works closely with the firm's litigators to protect our clients' trademarks from infringement and defend our clients against claims of trademark infringement.

Shane Delsman

Delsman, Shane

Shareholder
Milwaukee
414.287.9653414.287.9653
Krisstina Ebner

Ebner, Krisstina L.

Associate
Milwaukee
414.287.9482414.287.9482
Brian Gilpin

Gilpin, Brian G.

Shareholder
Milwaukee
414.287.9317414.287.9317
Jennifer Gregor

Gregor, Jennifer L.

Shareholder
Madison
608.284.2629608.284.2629
James Joyce

Joyce, James A.

Special Counsel
Madison
608.284.2628608.284.2628
Nicholas Kees

Kees, Nicholas A.

Shareholder
Milwaukee
414.287.9223414.287.9223
Andrew Landsman

Landsman, Andrew C.

Associate
Milwaukee
414.287.9234414.287.9234
Betsy McGuire

McGuire, Betsy A.

Paralegal
Milwaukee
414.287.9302414.287.9302

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