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Antitrust

Product Distribution and Marketing

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Sound product distribution and marketing practices are at the heart of every successful business operation.

With a diverse blend of retail, high-tech, manufacturing and service industry clients, the firm has substantial experience in counseling clients on the antitrust consequences of product distribution and marketing programs. We assist our clients in avoiding or minimizing the risk of adverse consequences under the antitrust and consumer laws while meeting their legitimate business needs in innovative ways.

Our attorneys have extensive experience in litigating dealer terminations and claims relating to exclusive dealing, price discrimination, resale price maintenance, tying, and other practices relating to vertical restraints. We have been particularly active in product distribution and marketing issues concerning a wide array of industries. We have litigated numerous cases involving resale price maintenance, minimum advertised price arrangements and other matters raising vertical issues. These cases concerned a wide variety of industries including, for example, consumer electronics, toys, farm chemicals, cable television, computers and computer software, compact discs, and shoes. The firm represents both plaintiffs and defendants in these matters. Kevin O’Connor’s authorship of the only existing national set of product distribution antitrust enforcement guidelines, the Vertical Restraints Guidelines of the National Association of Attorneys General (1994; Ant. Trade Reg. Rep. (CCH) par. 13,400) complements the firm’s extensive experience with distribution and marketing issues.

Wendy Arends

Arends, Wendy K.

Special Counsel
Madison
608.284.2659608.284.2659
Kevin O'Connor

O'Connor, Kevin J.

Shareholder
Madison
608.284.2600608.284.2600

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