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Andrew Schlidt authored "To stay in sync with the digital world, follow the data" (IBMadison.com)

February 11, 2013

Every company should have a data security plan in place. Plans should appoint data privacy officers, evaluate current use of consent in company-gathered personal information, and audit how and where data is used or transferred, in addition to noting how to respond to a breach and how to update practices in response to changing privacy laws.

Emerging data privacy laws will affect every business, especially if the business’s online content is mobile-accessible, is targeted toward children, or involves third-party advertisers. Further, American companies that transfer personal data from Europe to the United States, who target European consumers, or whose online presence is accessed by Europeans may also be responsible for ensuring compliance with the new EU rules.

Read the full article here.

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