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"Bootstrapping seen as useful tool for startups that can afford it" (WisBusiness.com)

June 06, 2018

John McDonald was quoted in a June 6 WisBusiness.com article which highlighted the pros and cons of bootstrapping and how it can be seen as a useful tool for entrepreneurs. The following is an exerpt from the story. 

John McDonald, a lawyer with Godfrey & Kahn, says each startup’s funding strategy must fit the situation, so there’s no one-size-fits-all. 

“You really need a solid plan; it really flows from there,” he said. “I think bootstrapping is a phenomenal way to start off a company and bring it as far along as you possibly can, and by doing so you can create a value that makes that capital raise go easier and less dilutive to yourself.” 

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