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Trademark "fair use" refers to the use of someone else’s trademark in a way that will not subject the user to liability for infringing the owner's rights. Yet in today's fast-changing digital world, the selection and fair use of a mark looks different than traditional trademark scenarios. What if that same client's mark is a #hashtag or is a keyword simply used to generate website visitors? What if the mark is, or was, a slogan that quickly turned viral on social media?
In this on-demand webinar, a panel will explore the contours of trademark fair use with an emphasis on the doctrine’s applicability to common digital scenarios. The panel will discuss the state of the law on trademark fair use and provide an overview on recent judicial developments. The webinar will include practice guidance that trademark owners and users can leverage in their day-to-day practice.
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