For the last several years, customer preferences have been decidedly moving toward electronic product delivery and away from traditional branch offices. In the wake of the 2019 novel coronavirus (COVID-19) pandemic, this trend is accelerating. Many banks are heavily leaning on their self-service digital channels to support deposit and loan growth strategies. What was once the alternative is becoming the frontline of a bank’s sales efforts.
The following are common challenges online application projects may pose and strategies to overcome them:
When implemented properly, online account applications can supplement a bank’s customer growth strategies as in-person interactions diminish.
If you have a media request or need an attorney with particular knowledge for comment, please contact Kyle Mondy, Marketing & Communications Manager, at 414.287.9481 or kmondy@gklaw.com.
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